David Carson is principal and chief designer of David Carson Design, Inc. with offices in New York City and Charleston, SC.
Carson graduated with "honors and distinction" from San Diego state university, where he received a BFA degree in sociology. A former professional surfer, he was ranked #9 in the world during his college days. Numerous groups including the New York Type Directors Club, American Center for Design and I.D. magazine have recognized his studio's work with a wide range of clients in both the business and arts worlds. Carson and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine, and a front page article in the new york times . London-based Creative Review magazine dubbed Carson "Art Director of the Era." The American Center for Design (Chicago) called his work on Ray Gun magazine "the most important work coming out of America." His work on Beach Culture magazine won "Best Overall Design" and "Cover of the Year" from the Society of Publication Designers in New York.
Carson's first book, with Lewis Blackwell, The End of Print, (forward by David Byrne) is the top selling graphic design book of all time, selling over 200,000 copies, and printed in 5 different languages. The work featured in The End of Print is the subject of various one-man exhibitions throughout Europe and Latin America, Asia and Australia. Carson's other titles include 2nd Sight, Fotografiks (with design historian Philip Meggs). He has two recently released books, TREK and The Book of Probes with Marshall McLuhan. David is also art director for the Mcluhan estate("the medium is the message").
Carson lectures extensively throughout the world, as well as at colleges throughout the U.S., including Cranbrook, ARTcenter, Notre dame, RISD and Cal Arts. he has had numerous one man exhibitions of his work worldwide, and has spoken at over 100professional symposiums, including "Designer As Editor" at the Design Institute in Amsterdam. He teaches a week long workshop at the school of visual arts in NYC each summer.
The International Center for Photography (NY) singled out Carson as the "Designer of the Year" for his use of photography and design. Print Magazine proclaimed his work "Brilliant," while USA Today described it as "visually stunning," adding that his design of Ray Gun Magazine "may actually get young people reading again.
"Typography, a title published by Graphis magazine (NY), lists Carson as a "Master of Typography." I.D. magazine chose Carson for their list of "America's most innovative designers". A feature in Newsweek magazine said of Carson "he changed the public face of graphic design". The graphic design publication Emigre devoted an entire issue to Carson, the only American designer to be so honored in the magazine's history. And in April 2004, London based creative review magazine calls David, "the most famous graphic designer on the planet". David recently picked up 4 gold awards at the Charleston ADDY awards, including a "special judges award" for "professionalism".
In the past few years, Carson has branched out into film and television to direct commercials and videos. He directed the launch commercials for Lucent technologies and teamed up with William Burroughs in Carson's short film, "The End of Print". He also collaborated with Harvard Business School professor John Kao on a documentary entitled "The Art and Discipline of Creativity." David designed the worldwide branding campaign for Microsoft in 1998, as well as the worldwide advertising for Giorgio Armani (Milan). He has appeared in advertisements endorsing Apple Computers, Samsung monitors and various paper companies. Carson has art directed and designed Surfer, twSkateboarding, twSnowboarding, Beach Culture, and Ray Gun magazines. He has an extensive list of international clients: Nine Inch nails, Toyota, Mercedes Benz, Bank of Montreal, Microsoft, Quiksilver, Meg Ryan, David Byrne, Bush, Pepsi, and Xerox.
David is featured in both "The History of Graphic Design" by Philip Meggs, as well as"The Encyclopedia of Surfing" by Matt Warsaw.
He currently serves as Creative Director for the Gibbes Museum of Art in Charleston, and recently designed a special issue of Surfing Magazine titled "Explorations" which came out in July of '04. He also recently directed a television commercial for the progressive UMPQUA Bank in Seattle, Washington.
David's work continues to be subjective and largely driven by intuition, with an emphasis on reading material before designing it, and experimenting with ways to communicate in a variety of mediums. Carson remains a hands on designer, keeping his studio small and mobile.
Neville Brody studied graphic design at the London College of Printing from 1977 until 1980. In the early 1980s Neville Brody became art director at Fetish Records. Belonging to the fringe music scene, Neville Brody experimented with new typefaces, informed by ideas drawn from the subculture. Neville Brody mixed fonts, ignored typeface sizes and standard distances between lines, interspersing fonts with decorative elements. From 1981 until 1986 Neville Brody was art director at "The Face" magazine, for which he designed a distinctive typography that inspired magazine producers and designers worldwide. From 1983 until 1987 Neville Brody designed the London program magazine "City Limits" and also worked for such widely differing magazines as "New Socialist", "Touch", and "Arena". In 1992 Neville Brody designed the image and branding for the House of Cultures in Berlin. In 1992/93 Neville Brody created the image of the Austrian television channel ORF and, from 1991 to 1994 the private channel Premiere. In 1994 Neville Brody founded Research Studios in London with branches worldwide. In 1992 Research Studios designed postage stamps for PTT, the Netherlands postal service and, in 1994, created the image of the Schauspielhaus, a theater in Hamburg. From 2000 to 2002 Research Studios worked for Issey Miyake New York and, in 2004, for the Royal Court Theatre in London. Neville Brody designed several fonts, including Blur, Gothic, Pop, and Six. As early as 1988 the Victoria & Albert Museum in London mounted a retrospective of Neville Brodys work.
Giambattista Bodoni
Giabattista Bodoni was born on the 16th February 1740 in Saluzzo, Piedmont Italy. He was the son of a printer. Bodoni had done his first studies at the Regio Collegio Saluzzese. He died on the 29 of November 1813 at the age of 73 in Parma, Italy.
Giabattista was known as an engraver, type designer, typographer, printer and publisher. By 1780s Giabattista designed a typeface called BODONI and it has been regarded as to be one of the first modern typefaces. He moved on to making another 2 main innovations in type design: he gave a vertical alignment to the sloped swellings in the bowls of the letters that derive from the down strokes in handwriting; he made all the horizontal serifs on the upper and lower parts of the letters very thin and uniform; and he increased the contrast between stems and serifs (Quoted-Art Encyclopedia- Grove Art, Oxford University Press). According to the Columbia Electronic encyclopedia Giabattista was regarded as one of the leaders in originating pseudoclassical typefaces.
At the age of 18, Giabattista moved to Rome and was employed as a typesetter at the Vatican's Propaganda Fide printing works; Giabattista had worked for the Vatican for almost 10 years. After battling Malaria, Bodoni was hired by the Duke Ferdinand of Bourbon - Parma to organise a printing house. This is where Bodoni got to work on a range of specimen books, which were very well received. Eventually Bodoni opened his own printing house called Officina Bodoni.
http://www.linotype.com/683/giambattistabodoni.html
http://www.media5live.com/Bodoni/bodonibio.htm#art
http://www.typeculture.com/academic_resource/articles_eassays/
From 1768 Bodoni ran a printing house called Stamperia Reale, in Parma, Italy. After a while doing this he opened his own printing house called Officina Bodoni.
Bodoni's Internet presence is minimal. There is not a lot of extensive information about his life: some can be found on wikipedia.com, linotype.com and other typography websites. His fonts can be downloaded from sites such as myfonts.com, fontshop.com, itcfonts.com and adobe.com.
Why and what made Bodoni famous
Whilst working in the Vatican's Propaganda Fide printing house in Rome, Bodoni impressed his superiors with a willingness to learn, he had a mastery of ancient languages and types.
Bodoni achieved an unprecedented level of technical refinement, allowing him to faithfully reproduce letterforms with very thin "hairlines".
Bodoni designed and personally engraved 298 typefaces.
Bodoni did away with old style letters and introduced a new clear simple type - the modern typeface. In his influential Manuale Tipografico of 1818, he laid down the four principles of type design, which were: regularity of chracters, cleanness, good taste and charm.
His master piece was Homer's Iliad.
Bodoni was the most successful early proponent of what is referred to as the "modern" typeface, distinguished by a strong contrast between thin and thick strokes.
His coldly elegant books where made to be admired for the typeface and layout and not to be studied or read. (Proof reading was not his strong point).
In his manuale tipografico (two volume works) contains about 142 roman alphabets, numerous script and exotic typefaces and a striking collection of flowers and ornaments.
Bodoni emphasized the use of good paper and strong ink.
Our opinions of Bodoni
Although Bodoni is regarded as a "modern typeface", I feel that Bodoni would be more suited to that of a display font and used sparingly. Although in saying this a combination of his typeface and ornaments would create a very clean piece of artwork.
I admire the use of thin and thick strokes throughout his type as I feel that this gives the type a unique definition.
Formal yet fun with thick and thin strokes.
Bodoni has created a classic type face with letters very thin and uniform; and he increased the contrast between stems and serifs.
Soap Creative Soap Creative is one of Australia's leading Digital Agencies. Soap Creative were named number Digital Agency by AdNews Magazine in 2010. Soap started out with three guys sharing an office in 2002, and have since grown to company with over 50 staff members spread across offices in Sydney and Los Angeles. Soap describe themselves as specializing in delivery innovative, hight creative ad strategy-focused campaigns across websites, games, content, social media, widgets, electronic direct mail, standard and rich media, viral and metrics and reporting. Soap creative have clients that include Unilever brands LYNX, Streets, Bushells, Impulse as well as 3 Mobile, FOXTEL, 20th Century Fox, Activision and Marvel. Soap Creative has had many clients over their nine years of business, including a vast collection of widely recognised companies such as 20th Century Fox, ABC New Media, Activision, Ben & Jerry’s, Dick Smith, Foxtel, KFC, Lynx and Marvel. Soap Creative offer services in screen-based media such as websites, mobile phone applications, tools and games (including online and CD-Rom). This agency has also created tshirt prints for Bubble-O Bill, and a card game called the Meeting Game. Their work is very clean and professional its very groovy and all the content that I have viewed has all been very awesome, I never felt negative when interacting or viewing the content it was very attention catching and fun.
You could say that soap has a work hard play hard culture, their claim to fame is that they host weekly BBQs, take their entire team to remote locations for Skiing lessons. Each ember has a soap-o-hero alter ego which they get to choose and illustrate them and place on their business card. They say this is great for client meetings and pitches as it sets them apart from other agencies, it also creates a 'tribe" and creates unity among the staff. The culture of the soap-o-hero is extended through the office where they have different meeting rooms " the hall of justice", emergency meeting room " the scape pod" and mystery room "x".
Big gamers and at the moment have three active gaming clients activision, unilever and naughty dog.
This agency is absolutely amazing!
The lynx content was a bit sexist however it is targeted towards men and sex does sell as there statistics show, I wasn’t offended it just didn’t hold my attention as the rest did.
They have many notorious clients and deal with a broad medium from games to videos and websites that are all targeted towards a variety of audiences.
